Made in India. Tested in Peenya.
Since 1985, Allied Marketing has made reversible synchronous motors for Indian manufacturers, from one works in Peenya Industrial Area, Bangalore.
Forty-one years of steady motion.
Allied Marketing was established in 1985 to make reversible synchronous motors. The ALL-STEP name has been in service since the 1990s, first made by Allied Industries (India). Today we make two parallel lines, ALL-STEP and FINE-STEP, to one Allied standard.
We have stayed with what we know: motors that start, stop and reverse on command, and a test for every one of them.
- Est. 1985
- ISO 9001:2015
- Make in India
- Every motor tested in-house
- Same founder as High Voltage India
An engineer's standard on every motor.

Dr. Bhagwant Singh
Founder, Allied Marketing
Founder, High Voltage India
Dear customers and friends,
When we began Allied Marketing in 1985, our aim was simple. A machine is only as good as the motor that moves it, and that motor must not fail. We decided then that every motor would be tested before it left our works, and we have kept to it ever since.
My work in high-voltage testing, through High Voltage India, taught me that quality is proved on test, not promised in a brochure. That belief guides everything we make in Peenya.
We value the long relationships we have built with manufacturers across India. Many of you have specified our motors for years, and we thank you for that trust. Our doors are open: visit us, see our test bench, and talk to us about your needs.
With regards,
Dr. Bhagwant Singh
Visit us in Peenya.
Allied Marketing, C334, 3rd Main, 1st Stage, Peenya Industrial Area, Bangalore 560 058. Visitors are welcome by appointment.
